Why .CRICKET TLD domain?

Cricket has been an established team sport for hundreds of years and while cricket may seem to be a ‘minority’ sport to a lot of people in Europe and America, it is actually the second most watched sport in the world with between two and three billion fans globally.

Cricket is the most popular sport in the India subcontinent; we are expecting emerging economies such as the BRIC nations (Brazil, Russia, India and China) to be some of the early adopters of new gTLDs, partly because they have no legacy investment in .COM domain names. These nations will understand and select gTLD extensions and SLDs that exactly match the needs of the website connected to it. That coupled with the legendary passion for cricket indicates a healthy long term future for .CRICKET.

With Cricket comes equality, integrity and the opportunity of success, and this is something we seek to emulate within .cricket. Despite the countless resources available for those interested in cricket, we know that choice is often restricted and we hope to change this with the new .CRICKET generic TLD (Top Level Domain).

The .CRICKET generic TLD is intended and designed to increase availability and access to create, produce and disseminate informative, creative and innovative cricket related content. Its framework and mechanisms have been established to ensure that the generic TLD operates and grows in manner that is responsible, protects consumers and promotes consumer and industry trust and confidence.